Julie from Rosy + Tart met me there, and we tried to keep our excitement in check. Which was an epic fail. We wanted literally everything in the store windows...as did the swarm of people around us. There were TV crews, and journalists, and PR directors, and photographers, and police officers. It was pretty insane.
|Julie and I just before the event began. Photo via Oh So Cynthia.|
Once the doors swung open, we were welcomed by a line of waiters offering wine, beer, cocktails and appetizers. And many many pretty things. So many things.
Why is H&M so popular? First, H&M offers yearly designer collaborations which targets those who love top brands such as Stella McCartney and Sonia Rykie, but can't afford to buy them. Such as myself. Take H&M×Lanvin as an example. Lanvin’s clothes range from $1000 to well over $3000. However, the H&M×Lanvin collection ranged from $30 to $200. The same went for their collaborations with Karl Lagerfeld and Viktor and Rolf.
Secondly, H&M's pricing strategy targets young people who love fashion. Clothes and coordinating accessories are affordable and, more importantly, wearable. In addition, H&M's LOOKBOOK teaches customers to wear items differently. Their designs are of higher quality than other fast fashion giants in business as well.
I left with a bag of new clothes and a huge smile on my face. Then Julie and I celebrated with sour cream chicken enchiladas and margaritas. But that's a story for another time.
A HUGE thank you to H&M for the invite to the event - it was an evening I will never forget!
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