However, the realization I'd been blogging for seven months straight gave me a bit of pause. I never thought I'd make it this long. I never expected to have quite so many followers, and have my writing featured on other sites. And I certainly didn't think my content would be so far evolved beyond daily outfit posts. I could not have predicted that my blogging would be a success.
Success is a strange concept to define. We've all heard the cliche that success is a journey, not a destination. There's often more fun in the chasing than the catching. I deeply enjoy researching and writing my posts; I like putting together outfits to be photographed; and I get a thrill every time I see a new follower or have a post featured. But the fun is in the pursuit. I love the excitement of producing fresh content, the what-ifs of how my posts will be received, and the hopes that come with them.
I believe success is about how I see myself and how I'm able to enjoy my life. It's simple to wrap success up in tangible rewards - things that success grants us, such as acquiring great wealth, holding a high position in a career, or winning a game. And it's true that success is largely about achieving something you have set out to do. But limiting yourself to those attributes doesn't factor in the role of happiness, personal fulfillment and peace of mind.
Here's what I've learned: Blogging success is not about the numbers - whether that includes the number of followers, number of comments or the amount of money pulled in from sponsors. Blogging success is about the loyalty of your readers, whether they continue to come back, and if they establish a relationship with you through regular, thoughtful comments. You can have 20 followers, or 4000, but your success is defined by the relationship they have with your blog. I am fortunate to have an incredibly loyal readership, and their support and regular comments are what make me feel like a success.
Furthermore, if your blog makes you stressed, anxious and pressured, your 4000 readers are meaningless. If you are not receiving personal satisfaction from your blog, you have failed. If your blog doesn't inspire you to produce interesting, engaging content that energizes you, you have failed. And if you're blogging merely to please your readership, you might also consider your blog unsuccessful.
Although the only true way to define success is to create and meet your own goals, I would argue that tangible goals (such as follower count) only get you so far. A raise at work combined with miserable conditions wouldn't make you happy. So why permit your blogging "numbers" to define your success? Does your blog make you happy? Do it energize you? Does it inspire you? Are your readers loyal and engaged? If you can answer yes to these questions, you are a success.
Now it's your turn: How do you define blogging success? Do you struggle with being too focused on the numbers? Be sure to share what you feel is successful about your blog - we'd love to hear!
|Vintage thrifted silk top; vintage thrifted skirt; vintage clutch from Vintage Martini; Old Navy belt; Miz Mooz wedges; Forever 21 necklace and bracelet; Marc Jacobs watch|